We connect Australia and Brazil through wine
"Australian and Brazilian cultures are very similar in many aspects. When we talk about wines, we have similar tastes. In all the presentations of Australian wines that I have already held in Brazil, the results were incredible, which is why I really believe in this union of my two countries, through wine”
Priscilla Hennekam
We are building communities
We believe that most people like helping others, and so we're building communities, connecting people and businesses to help the whole wine industry to grow, expand their networks and increase their opportunities.
We promote the Australian and Brazilian wine industries in both countries
Growing to give. Giving to grow.
Unlock the untapped potential of a Brazil and Australia Connection
We live and work in both countries, and are specialists in both wine markets.
Brazil:
A challenging yet lucrative market
Brazil offers immense potential, and the numbers speak for themselves. While global wines sales have been declining, the Brazilian wine market has been on an impressive growth trajectory, with an annual increase in wine consumption of 8% over the last five years, and it's projected to continue expanding.Despite the lucrative prospects, Brazil's wine market isn't without its complexities. Regulatory hurdles, language barriers, and geographical distances can be daunting. However, these very challenges have created a unique advantage: limited competition from other Australian producers in the Brazilian market.
Australia: A wine lovers paradise
Australia is a beautiful country with a very similar culture to Brazil - friendly people who love life, the beach, and enjoying life. With 65 distinct wine regions it's also an amazing country to migrate to if you want to work in the wine industry, or to travel to if you want to try some of the world's best wines.After 8 years living Down Under, and having been to almost half of Australia's wine regions, we're well placed to answer any questions you have before coming to, or during your time in Australia.
About Us
Priscilla Hennekam has global experience and connections in the wine industry garnered over more than 12 years. She has spent the last 8 years focused on connecting the Australian and Brazilian wine industries. She is a reference in the wine sector, with intimate knowledge of the Brazilian and Australian cultures and their market behaviours. During her career, she has helped multiple brands from Australia to expand their business and position themselves in the Brazilian market.Priscilla is a specialist in the Brazilian export market and the promotion of Australian wines in Brazil, she has on-going negotiations with clients looking to export their wines to Brazil, and has already found importers for multiple wineries.She helped dozens of Brazilians to initiate their wine careers in Australia, has organised wine tours and experiences for the Brazilian community in Australia and she constantly helps the wine communities in both countries.
Priscilla has presented on Australian wines across a variety of formats for Cata Privada Peru, Americas Retail Food Show, the Associação Brasileira de Sommeliers in Brazil, Adega São Cristóvão, Simplesvinho, O Mundo Em Tacas, the Brazilian Association of South Australia (BASA), and more.In 2023, Priscilla and Greg Wallis jointly organized and hosted the first B2B Australian Wine Fair in Sao Paulo, Brazil in conjunction with Austrade and Wine Australia.
Priscilla and Greg have on-going negotiations with clients looking to export their first wines to Brazil in 2024, and between them, have found importers for Seabrook Wines, Tahbilk Wines, McPherson Wines and others.Priscilla reviews and writes about wine in Australia and Brazil, has been interviewed about and referenced in relation to Australian wines in Brazil frequently and has the only online course on Australian wine in the Portuguese language.
Contact Us
Wine Specialist for Australian and Brazilian Wine ConnectionsE: Info@hennekamwines.com
LinkedIn: Priscilla Hennekam | IG: Hennekamsommeliere